How to Convince Your VP Sales About Inbound Marketing

You're Sales team is going to love Inbound Marketing

Marketing and Sales have a stormy relationship. A CEB survey found that 87% of terms each group uses to describe the other are negative. You need each other, but you’re not sure you want to. All too often, Sales dumps its troubles into the “bad leads” bucket.
We talked with Sales leaders to hear directly what type of impact matters most. The guide shares their concerns, their language, and their objections. We also use their feedback as the foundation for creating a Sales-based language to support inbound marketing.
This kit includes a presentation you can customize for your organization. The presentation “Convince Your VP of Sales” will help you make the case for inbound marketing using Sales’ own words. Listen as your Sales VP starts to tell you why inbound will grow revenue. Now wouldn’t that be something?!

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Convince Your VP of Sales Kit

Get Sales onboard with Inbound Marketing by putting it in terms they understand

You're Sales team is going to love Inbound Marketing

In this ebook you will learn:

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