Nonprofit Persona Templates


Customizable PowerPoint templates to help you define and target your organization's audience.

Easily organize your audience segments to make your marketing stronger.

  • Personas are fictional, generalized representations of your ideal audience. They help you understand your constituents (and prospective constituents) better, and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups.
  • With clearly defined personas, your organization can laser-focus it's marketing, to increase the efficiency of your messaging, the channels you market through, and more. 
  • That said, nothing is more intimidating than a blank page. To help you get started with your personas, we've created a customizable PowerPoint template with instructions, examples, and slides for your team to fill out.

These templates will help you:

  • Understand where personas fit in your marketing strategy
  • Avoid "negative personas," that are a bad fit for your organization
  • Clearly lay out who your personas are
  • Define what drives your personas
  • Illustrate why your personas should care about your organization
  • Plan how to target your messaging to these personas

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Download the templates now