The creative brief is arguably one of the most important aspects of successful campaign management. Think of it like a blueprint for your work -- one that gets everyone to buy into one vision and sets the direction for the tasks that follow.
That being said, it's a document that should be assembled thoughtfully.,The contents of the brief should aim to cover questions like: What's the problem we are trying to solve? Who has this problem? What action do we want people to take after engaging with our campaign? As these are all questions that will dramatically shift and shape the message and creative that make up the campaign.
To help you get organized for your next campaign, we put together a collection of three customizable creative brief templates to suit your business needs.
These briefs will walk you through how to set up a standard campaign, a video campaign, and a client campaign. Feel free to adapt them accordingly by adding and removing sections based on your unique project.
Creative brief templates are essential documents or tools in any kind of marketing or advertising campaign. It's a map the creative team follows through with projects at hand.
Start your brief template with the following sections: A project overview, background and context, target audience, key challenges, competitors, and strategy with deliverables and scope.
To write a brief template, begin with the end in mind and work backwards. The expected end result should be summarized in the project overview, and the rest of the template lays out the background, audience, competitors, key challenges, and strategy with deliverables and scope.
Creative briefs come in all kinds of templates but they all have an overview section, audience, and project deliverable and scope section to answer what are we creating, who we are targeting, and how we will create it.
Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!