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Creator & Influencer Trends Report: What Creators Look For in Partnerships

Learn what drives successful long-term creator partnerships, how to build trust from first contact to commitment, and the operational factors that make or break brand-creator relationships —featuring insights from online content creators & influencers.
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What Creators Really Want from Brand Partnerships

We surveyed 300+ creators to find out what drives successful brand partnerships. Here are a few interesting findings from our report.

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    Creative freedom is non-negotiable

    45% of creators want significant or complete creative control, while only 6% prefer executing a brand's exact vision.
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    Poor communication erodes trust

    Creators surveyed report that poor communication/responsiveness is one of the biggest threats to a long-term partnership. 
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    Trust takes time

    51% of creators know there's potential after two to three successful collaborations. Only 15% know after the initial outreach. 

Creator marketing isn't experimental anymore

In 2025, Visa recently estimated that the creator industry valuation will reach $500 billion by 2027. The Interactive Advertising Bureau (IAB) also projected creator ad spend to be 4x faster than overall growth in the media industry. This offer gives you insights into what creators actually want so you can build sustainable partnerships instead of starting from scratch every time.

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Creator & Influencer Trends Report: What Creators Look For in Partnerships