Tylenol. Exxon. Jack in the Box. A corporate crisis can arise for any company or business, and it's imperative to be as prepared as possible to respond to the situation. This is why all businesses should have a crisis management and communication plan.
While not all crises can be averted, the way an organization responds to and manages them can have long-lasting effects on the brand value and viability of that organization. Managing the crisis professionally and swiftly is difficult, but worth it.
The templates in this crisis communication kit will help your crisis management team prepare for how to handle a crisis and respond to media during the difficult time. Having clear lanes gives your team to operate effectively during times of crisis.
Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!