Introduction to Using A/B Testing for Marketing Optimization

Did you know A/B testing your landing pages can help you generate up to 40% more leads for your business?

This ebook will walk you through the basics of effective A/B testing so you can increase the effectiveness of your emails, landing pages, and calls to action. 

Download the ebook to learn:

• What A/B testing is an why it matters in marketing
• 10 guidelines for effective A/B testing
• What variables you should test
• A/B testing case studies