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HubSpot is an inbound marketing and sales software platform that helps companies attract visitors, convert leads and close customers.

Customer First Ebook

17 Templates to Help You Put the Customer First

Resources to help you engage and delight your customers.

Start solving for the customer today.

  • For many growing businesses, success means lowering the cost to acquire a new customer. Luckily, inbound marketing gave us a playbook for that. But for businesses to succeed today, there's more work to be done. To remain profitable and competitive, businesses also need to focus on another key metric: LTV -- or lifetime value. 
  • LTV refers to the amount of money your customer will spend with you over the course of their lifetime. To succeed in increasing this number, we need to change the way we think about the customer experience. Rather than focusing on the customer as the end outcome, we need to center the entire experience around the them.
  • In organizations where process comes before people, this shift often requires a thoughtful push for change. So to help you foster better relationships with delighted customers, we put together this collection of templates -- buyer persona templates, email templates, and survey templates -- that put the customer first.

This Customer Experience Template Bundle Includes:

  • 3 buyer persona templates to help you understand your customers.
  • 5 customer satisfaction survey templates (Google Forms) to help you collect feedback.
  • 9 customer email templates to help you make a good impression.
  • A helpful guide that explains the importance of putting the customer first.

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Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

Download the templates: