Salespeople, marketers, and customer support professionals all benefit from better understanding their customers and buyer personas. One of the most effective ways to do that is with customer journey maps.
Customer journey maps are an outline of a customer's experience and how your product incorporates into their lives.
Given this new understanding, you can figure out where to make improvements to your product, marketing, and support process for a better customer experience.
Download the templates today to start mapping out your customer's experience with your product or service.
A customer journey map, or journey map, is a visual representation of interactions people have with your brand. A good journey maps highlight moments of delight or pain customers of a brand experience pre and post sales. Using a templated customer journey map helps standardize how businesses can measure how different customer journeys can be improved.
Start with your buyer persona. HubSpot provides a free "Make My Persona" tool if you don't have one. Map out buyer touchpoints with your business. This starts from how they found your business to how they left reviews. Analyze customer pain points. This could be through customer interviews or online negative reviews. Assign priorities to addressing customer pain points. Measure the impact of solving the customers' problems.
We created free templates that address personas, timelines, touchpoints, and other elements of great customer journey maps:
Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!