This white paper describes how funnel-based marketing is currently broken, how it will need to evolve to address these shortcomings in the future.
This whitepaper was brought over from the Performable collection. Performable was acquired by HubSpot in June, 2011. The features described in the whitepaper are now part of the HubSpot suite of tools. To learn more, contact 1-888-Hubspot. Please enjoy this complementary download.