Your happiest customers can be more effective than your whole sales and marketing departments in spreading the good gospel about your business. Your most frustrated customers? Well, negative word-of-mouth travels fast.
Businesses that actively seek out customer feedback and measure it proactively over time tend to grow faster. They also, through listening to their customers, develop a model of customer-centricity that helps them iterate and move more quickly with the market.
Measuring customer satisfaction doesn't have to be difficult; rather, it's quite simple. Often, you can get a lot of insight from only a few questions. These survey templates will get you started.
A satisfaction survey form allows a group of people to rate their happiness with your product, your company, or an experience. They can be used to judge customer satisfaction, employee satisfaction, patient satisfaction, or student satisfaction. Creating an unbiased surveys is no small feat. Wording bias, question order bias, and response bias are common mistakes proven survey templates like HubSpot's Customer Satisfaction Survey Templates are designed to avoid.
Here are tips to create a customer satisfaction survey:
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Customer satisfaction is how happy customers are with a company's products or services. Companies can gauge customer satisfaction by the amount of support phone calls and emails they get, online reviews on the web, or by conducting a customer satisfaction survey in store, mail, phone, or even on their website.
The best way to judge customer satisfaction is through a survey. Customer satisfaction surveys usually have multiple choice questions, ranking questions, and then open ended space for comments. Wording is important in surveys to prevent bias to your data. HubSpot's Customer Satisfaction Survey Templates are vetted for wording bias and a great tool to use to start measuring customer satisfaction.
The four main customer needs are: