5 Free Customer Satisfaction Survey Templates

Free Download

customer survey templates

Available as Microsoft Word files and Google Forms templates. Easily measure customer satisfaction and begin to improve your customer experience.

Ready to improve your customer experience?

Your happiest customers can be more effective than your whole sales and marketing departments in spreading the good gospel about your business. Your most frustrated customers? Well, negative word-of-mouth travels fast.

Businesses that actively seek out customer feedback and measure it proactively over time tend to grow faster. They also, through listening to their customers, develop a model of customer-centricity that helps them iterate and move more quickly with the market.

Measuring customer satisfaction doesn't have to be difficult; rather, it's quite simple. Often, you can get a lot of insight from only a few questions. These survey templates will get you started.

Frequently Asked Questions (FAQs)

  • A satisfaction survey form allows a group of people to rate their happiness with your product, your company, or an experience. They can be used to judge customer satisfaction, employee satisfaction, patient satisfaction, or student satisfaction. Creating an unbiased surveys is no small feat. Wording bias, question order bias, and response bias are common mistakes proven survey templates like HubSpot's Customer Satisfaction Survey Templates are designed to avoid.

  • We will always keep your personal information safe.

    We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.

  • Here are tips to create a customer satisfaction survey:

    1. Figure out your business goals
    2. Select the appropriate templates from HubSpot's Free Customer Satisfaction Survey Templates.
    3. Think about how the qualitative and quantitative information collected helps answer your business goals.
    4. Refine your survey before you send it out - don't ask questions you don't need to.
  • Absolutely!

    Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

  • Customer satisfaction is how happy customers are with a company's products or services. Companies can gauge customer satisfaction by the amount of support phone calls and emails they get, online reviews on the web, or by conducting a customer satisfaction survey in store, mail, phone, or even on their website.

  • The best way to judge customer satisfaction is through a survey. Customer satisfaction surveys usually have multiple choice questions, ranking questions, and then open ended space for comments. Wording is important in surveys to prevent bias to your data. HubSpot's Customer Satisfaction Survey Templates are vetted for wording bias and a great tool to use to start measuring customer satisfaction.

  • The four main customer needs are:

    1. Price. Each customer has a budget to work within.
    2. Choice. Having choices gives customers a feeling of satisfaction, but too many choices can be overwhelming.
    3. Quality. A quality product or service gives consumers value for their money.
    4. Convenience. The easier it is to complete a purchase, the more likely it is that the customer will buy what is offered.
Easily measure customer satisfaction and begin to improve your customer experience.
´`