A Data-Driven Approach To Growth Marketing

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Growth marketing is all about experimentation. In this guide, HubSpot and GrowthHackers came together to help you build a growth marketing strategy, with experiments you can start running today.

A cup of experimentation, a hefty pinch of data, and a sprinkle of curiosity will form your growth marketing strategy. This guide will show you how.

Growth marketing is all about creating a culture of experimentation, and being ready to test, test, test. In this guide, we will show you how we use the Growth Hacking Framework to run marketing experiments based on data and make improvements that make our customers fall in love with our products.

In this guide, you will learn about the growth marketing approach to data driven marketing, how to get organized, gather and select ideas to test, and then show you a few examples of experiments we’ve run in the past and how they performed. Lastly, you will find plenty of resources and easy lifts so you can start your using data to test marketing ideas right away.

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Learn how to set up a growth marketing strategy that moves your business forward.