Your data is only as good as your ability to understand and communicate it. You need to be able to understand and effectively communicate the story behind those numbers. The best way to tell a story with your data is by visualizing it using a graph or chart.
When you can visualize your data in one of these formats, you'll be able to more easily uncover patterns, correlations, and outliers, communicate insights to your boss, your team, or your company, and make data-backed decisions.
The good news is that you don’t need a PhD in statistics to crack the data visualization code. If your technical skills don’t extend much beyond Microsoft Excel (you’re not alone!), then check out the list of the best data visualization tools we've included as well.
Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!