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FREE REPORT: HOW TO WRITE EFFECTIVE TITLES AND HEADLINES

Data-Driven Strategies to Increase Engagement

How do readers interact with your content's headlines?

  • The thing about content marketing is that to do it right, you need a plan. To make that plan, you have to really understand what drives readers to click on, read, share, or interact with your content’s titles or headlines.

     
  • In this guide, we’re going to share data analysis from two established leaders in the space, Outbrain and HubSpot, to help you gain insights on what makes headlines successful.

  • The data comes from a sample of more than 3.3 million paid link headlines from the pool of English language paid links that ran across Outbrain’s network of 100,000+ publisher sites with supporting data from HubSpot’s Marketing blog.

In this ebook, you'll see data that explains:

  • Why headlines matter
  • What copy compels people to click
  • How to increase engagement and conversions
  • The optimal length for your titles and headlines
  • How headlines affect search and promotion

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Is this really free?

Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

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