HubSpot_logo Outbrain logo
Effective Headlines Tablet


Data-Driven Strategies to Increase Engagement

How do readers interact with your content's headlines?

  • The thing about content marketing is that to do it right, you need a plan. To make that plan, you have to really understand what drives readers to click on, read, share, or interact with your content’s titles or headlines.

  • In this guide, we’re going to share data analysis from two established leaders in the space, Outbrain and HubSpot, to help you gain insights on what makes headlines successful.

  • The data comes from a sample of more than 3.3 million paid link headlines from the pool of English language paid links that ran across Outbrain’s network of 100,000+ publisher sites with supporting data from HubSpot’s Marketing blog.

In this ebook, you'll see data that explains:

  • Why headlines matter
  • What copy compels people to click
  • How to increase engagement and conversions
  • The optimal length for your titles and headlines
  • How headlines affect search and promotion

Frequently Asked Questions

Why do I need to fill out the information requested?

We will always keep your personal information safe. We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.

Is this really free?

Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

Download Your Free Report Today

By supplying your contact information, you authorize HubSpot and/or Outbrain to contact you with further information. You further authorize HubSpot to pass your information to Outbrain for these purposes.