HubSpot is an inbound marketing and sales software platform that helps companies attract visitors, convert leads and close customers.


How to Define Inspiring Mission and Vision Statements

Take our free online course and learn the ins-and-outs of two of the most valuable strategic planning elements for businesses.

Develop mission and vision statements that summarize your business goals, communicate your purpose, and inspire more meaningful work.

  • If you went out of business tomorrow, what would happen? Who would care? What problem would there no longer be a solution for? How big of an impact would it have on other businesses? Without a clear mission and vision statement, it’s hard to consider these outcomes.

  • It’s hard to place a finger of exactly what it is that you do and why you do it. And it’s hard to evaluate your worth and where your business fits into the larger landscape. That’s because your mission and vision play an extremely pivotal part in your strategic planning process -- or at least they should.

  • Without a sense of purpose and direction, it’s nearly impossible to thoughtfully prepare for the future, let alone determine what plays you should be running each month. To help you get started, we put together this ultimate guide to defining inspiring mission & vision statements.