Define Your Personal Brand Positioning
Sophie Miller built Pretty Little Marketer to 600,000+ followers with a clear position and a point of view worth following. This is her four-step process for building yours.
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A Four-Step Positioning Framework
A guided framework that takes the vague idea of "personal brand" and turns it into a specific, usable statement — one that defines your content territory, your point of view, and who you're talking to.
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Sophie's Answers, Step-by-Step
Every section includes Sophie's own example from building Pretty Little Marketer, so you can see what good looks like before filling in your own.
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Fillable Worksheet With Clear Output
Work through all four steps and pull your answers together into a finished positioning statement at the end. One or two sentences your entire content strategy can sit on top of.
Everything You Need to Find Your Position and Build on It
Building a recognizable personal brand takes more than a consistent posting schedule.
Sophie Miller built Pretty Little Marketer from a student account to 600,000+ followers by solving one problem that's easy to overlook: knowing exactly what she stood for and who she was talking to before worrying about anything else. This worksheet is her four-step process for doing the same — work through it and walk away with a positioning statement your entire personal brand can build on.