Report

Your Ideal Customer Profile Report: Insights from 300+ Marketers on Defining ICPs

We surveyed marketers to understand how brands define, develop, and refine their ideal customer profile (ICP). Discover when businesses build their ICP, how often teams refine their positioning, and what customer data marketers actually have access to.

Do marketers know their ideal audience?

Most marketing teams think they know who they're targeting. But there's a big difference between having an idea and having a documented ICP that your whole team can actually rely on.We wanted to dig into this, so we surveyed over 300 marketing professionals. We asked about everything from their ICP development processes to their challenges.

53% of marketers say their ICP is not formally documented.
33% of marketers develop their ICP in the early growth stage
55% of marketers conduct customer research as part of their ICP development

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Your Ideal Customer Profile Report: Insights from 300+ Marketers on Defining ICPs

Do marketers know their ideal audience?

53% of marketers say their ICP is not formally documented.

33% of marketers develop their ICP in the early growth stage

55% of marketers conduct customer research as part of their ICP development

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Your Ideal Customer Profile Report: Insights from 300+ Marketers on Defining ICPs