Designing the Partner Journey

Designing a partner journey establishes a structured and purposeful approach to cultivating and maintaining relationships with technology partners. By designing an effective partner journey, businesses can align on goals, expectations, and resources, resulting in improved communication and optimized outcomes. 

On this panel, we'll dive into the art of designing and implementing a partner journey to manage relationships. Kelly Sarabyn, Head of Product Partnerships Advocacy and Enablement at HubSpot, will speak with Pete Rawlinson, CMO at Allbound and Cody Sunkel, Co-founder of Partner Fleet, Rachel Collie, Director of Technology Partnerships and App Marketplace at Unanet, and Chris Lavoie, Director of Partnerships at Arrive on best practices. 

Whether you're at the beginning stages of seeking the right partners or are an established company looking to enhance your partner relationships, this session will provide you with actionable insights to design a partner journey that drives value and success.

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