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FREE VIRTUAL EVENT

DEV PLATFORM PLAYGROUND:
The AI Edition

HubSpot is open for agents. See what that means in practice.

For builders at every level. Whether you write prompts or pipelines, you'll leave with something you can use Monday morning.


August 13, 2026 | 11:00 am ET

Register now View Agenda
Option C

About this event

HubSpot is the agentic customer platform, built to give both humans and AI agents shared access to complete customer context. This edition of Dev Platform Playground shows what that means in practice.

Learn about the series

Dev Platform Playground is HubSpot's quarterly virtual event series for developers and builders. Each edition opens with platform framing, then moves into demo-heavy sessions with Q&A built into every block.

Try products live

This edition focuses on two tools that let you and agents run HubSpot: the Agent CLI for scheduled and bulk automation that runs without a human in the loop, and the HubSpot connector for Claude for putting meaningful insights into action.

Preview what's next

In the closing session, get a first look at HubSpot's new builder zone at UNBOUND (September 16–18, Boston), where everything from today gets a hands-on stage. You'll leave knowing exactly what to build toward next.

Who should attend?

For builders at every level, developer or not.

If you use HubSpot, you belong here. Here's what each role takes home:

RevOps & ops admins

Stop waiting for someone to pull the report. Set up a recurring automation that cleans your CRM and surfaces your Monday priority list before you open your laptop. No one has to ask for it.

GTM professionals

Stop copying AI outputs into HubSpot by hand. With write-back actions in the HubSpot connector for Claude, you can create landing pages, update pricing objects, and get work done without leaving the conversation.

HubSpot admins

A walkthrough of app install governance and how to control which AI connectors your team can access.

Solutions Partners

A concrete picture of both external agent paths (Agent CLI and the HubSpot connector for Claude) and how to advise clients on which fits which workflow.

Developers

Agent CLI running in Claude Code and a live look at what's new in HubSpot's MCP server.

Agenda

One track. Every role. Something you can use next week.

11:00 AM ET

11:05 AM ET

11:08 AM ET

11:33 AM ET

11:36 AM ET

12:06 PM ET

12:09 PM ET

12:14 PM ET

End of Event

Speakers

Melissa Greco Headshot

Melissa Greco

Product Marketing | HubSpot
Roger Brown Headshot

Roger Brown

Product Team | HubSpot
Speaker BG Option 2 (3)

Robyn Naragon

Product Team | HubSpot
Tansik Koyuncu headshot

Tansik Koyuncu

Product Team | HubSpot
Derek Owens headshot

Derek Owens

Product Team | Hubspot
Jennifer Nixon headshot

Jennifer Nixon

Builder Community | HubSpot

Register Now

August 13, 2026  |  Free and virtual

Replay sent to all registrants after the event.

 

FAQs

HubSpot Builder Testimonials

  • One of the things I love most about HubSpot is that you don't have to be a developer through and through to figure things out.

    Alden Dale

    Salted Stone