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How to Develop a
Million Dollar Champion

Most sales teams focus on pitching features when they should be developing champions. This guide shows you how to identify and build two types of deal-closing advocates: internal champions who fight for you inside prospect organizations, and customer champions who switched from competitors and tell their success stories. Based on proven strategies from companies like PTC, Descript, and CloudFlare, you'll learn how you can turn one champion into nearly $1 million in annual revenue.

 

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Champion Qualification

Test if prospects are both willing and able to drive your deal internally.

Customer Activation

Turn competitive switchers into your most powerful references.

30-Day Plan

Implement your champion system with week-by-week actions and templates.

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Start Building Champions
Who Close Deals For You

It’s your champions that win deals, not your salespeople. When you’re not in the room with decision makers, how well you’ve built a champion can make or break a competitive evaluation. This guide gives you the questions to qualify champion strength, scripts for turning customers into advocates, and red flags to avoid dead ends. Whether you’re losing competitive deals or want to scale your sales process, this guide helps you build a predictable champion system that drives revenue.

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How to Develop a Million Dollar Champion