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Digital Advertising Myths

34 Digital Advertising Myths

How to Amplify Your Content Distribution Channels

Is what you know about digital advertising based on myth or fact?

  • Digital advertising has changed quite a bit in the past decade – from new platforms to new creative types to the way that consumers respond to ads online. Unfortunately, these changes have brought along confusion and hesitation surrounding online advertising.
  • People often think of digital ads as spammy pop-ups, flashy banners, or user experiences that generally interrupt the consumer. These myths contribute to misspent advertising budgets and mean many marketers lose out on potential visitors and customers.
  • In this ebook from HubSpot and Outbrain, we’ll explore the truth about digital advertising by debunking the top myths about general, search, native, and social advertising. Along the way, we’ll teach you the best practices for targeting your audience.

What's inside?

  • Myth vs fact for general, social, search, and native ads
  • 34 total digital ads myths debunked
  • Tangible pro tips for optimizing your ads across channels
  • How to set effective budgets and goals for your ads
  • What marketers should do to optimize each ad type
  • Suggestions on how to focus and strategize for different ad channels

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