Looking to apply digital advertising concepts to your business? Get ready to turn yourself (and your team) into a lean, mean digital advertising machine.
To start, what is digital advertising?
Digital Advertising is a targeted, data-driven advertising strategy for reaching consumers online at every stage of the buyer’s journey, including awareness, consideration, and decision stages.
Think of social media, paid search, display advertising, and more. Advertising across platforms can work together to drive leads, nurture contacts, and generate revenue for your business. When done correctly, digital advertising helps you build a relationship with new and existing audiences and encourage progression through the buyer’s journey.
What You’ll Learn in This Workbook
The activities and sections of this workbook will help you fine-tune and grow your digital advertising skills. Each section is based on learnings from each class in HubSpot’s free Digital Advertising Certification course. This way, you can apply what you learned to your business. If you need help, refer to the helpful links below each activity.
Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!