Six checklists for marketers to set up, create, launch, and report on advertising campaigns
Actionable steps to improve your creative and ad copy
Tips on optimizing campaigns across social networks
Details on defining your audience segments
Examples from Google, Facebook, and LinkedIn to help you outline your advertising objectives
Tactics the experts use to narrow their campaign targets
Resources for ad creation best practices
Use the Digital Advertising Performance Checklist to create advertisements that your business is proud of and your customers deserve.
Advertising has gotten a bad rap in the last few years. We've been overwhelmed by ads that aren't relevant. People don't hate ads—they hate bad ads. In this checklist, you'll get a step by step guide that you can put to use in your advertising strategy right away. We'll walk you through advertising for Facebook, Google, and LinkedIn, and share the steps you need to take to boost your company's ad strategy.
We teamed up with the experts at Facebook, Google, and LinkedIn to give you insights into how their social media experts manage their target audience, creative, and establish their objectives. We'll talk about measuring your results, and iterating on creative when the time is right for testing.
Jump in and get started on your advertising strategy, with help from the experts themselves.
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Best-in-class companies use these actionable tips and checklists to improve their customer loyalty and retention, and build on their teams' processes.
