• HSLogo_color

The Digital Advertising Performance Checklist

Free Guide

BTS-Square-Social-Template-2

HubSpot came together with Facebook, Google, and LinkedIn to give you an actionable guide on building social advertising campaigns that convert.

Download Now for Free
Download Now for Free

This in-depth guide includes:

  • Six checklists for marketers to set up, create, launch, and report on advertising campaigns
  • Actionable steps to improve your creative and ad copy
  • Tips on optimizing campaigns across social networks
  • Details on defining your audience segments
  • Examples from Google, Facebook, and LinkedIn to help you outline your advertising objectives
  • Tactics the experts use to narrow their campaign targets
  • Resources for ad creation best practices

Use the Digital Advertising Performance Checklist to create advertisements that your business is proud of and your customers deserve.

Advertising has gotten a bad rap in the last few years. We've been overwhelmed by ads that aren't relevant. People don't hate ads—they hate bad ads. In this checklist, you'll get a step by step guide that you can put to use in your advertising strategy right away. We'll walk you through advertising for Facebook, Google, and LinkedIn, and share the steps you need to take to boost your company's ad strategy.

We teamed up with the experts at Facebook, Google, and LinkedIn to give you insights into how their social media experts manage their target audience, creative, and establish their objectives. We'll talk about measuring your results, and iterating on creative when the time is right for testing.

Jump in and get started on your advertising strategy, with help from the experts themselves.

  • We will always keep your personal information safe. We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.

  • Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!
Best-in-class companies use these actionable tips and checklists to improve their customer loyalty and retention, and build on their teams' processes.
Get the guide