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digital marketing with google

How to Run a Marketing Campaign with G Suite

Digital Marketing Best Practices with Google

  • When you don’t have the right system in place, running a marketing campaign can be messy business. From assigning ownership over certain tasks, to establishing deadlines, to collaborating with campaign stakeholders, to writing and editing copy ... there’s a lot to manage. 
  • And with so many moving pieces to consider, disorganization can be a major enemy. That’s where G Suite by Google Cloud comes into play. Using Google's suite of productivity and collaboration tools — known collectively as G Suite -- marketers can manage entire campaigns from start to finish. 
  • In this guide, you’ll find real-world examples of how the HubSpot Marketing team uses G Suite to manage campaigns, along with some actionable tips and takeaways for your own campaign strategy in G Suite.

What's inside this guide:

  • Processes for managing your content ideation and brainstorms over time
  • How to collaboratively create campaign assets and content
  • Tangible tactics for promoting your campaign and measuring performance
  • Using GSuite tools in tandem for optimal project management

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