Driving Revenue through Technology Partners

In today's business environment, partnerships teams are focusing more than ever on increasing their revenue impact to businesses. 

With platform business models dominating the tech industry, there has been a shift from a linear distribution model - where partners re-sold packaged goods - to working with partners across the entire customer journey.

Businesses want a more seamless buying experience, and so smart organizations are learning to co-market, co-build, co-sell, co-service, and co-innovate.  

As partner teams look to drive more revenue and customer retention, evolving from resell motions to co-sell motions is occurring across all business segments.

Kelly Sarabyn, Head of HubSpot's Product Partnerships Advocacy and Enablement Teams, and Asher Mathew, CEO of Partnership Leaders will speak with Robbie Ptaszynski from Microsoft and Deven Ravel from ServiceNow on generating revenue through tech partners, navigating stakeholder alignment, and the journey from re-sell to co-sell.

Join us for a conversation to understand how to start and scale these motions with the support of your executives.