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23 Visual Principles for Designing More Persuasive Landing Pages

Attention-Driven Design

Your Guide to Eliminating Distraction & Getting the Conversions You Deserve

Attention is a limited mental resource. Each time you add links or banners to pages, you risk depleting your prospects’ mental energy—and hurting campaign ROI. But if distraction is the enemy in this story, Attention-Driven Design is our hero.

In this 68-page ebook, international speaker, writer and UX fanatic Oli Gardner takes you on a journey towards achieving visual simplicity through psychology and interaction design—with plenty of real-web examples.

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23 Visual Principles for Designing More Persuasive Landing Pages