ecommerce-conversion-optimizationBy 2016, the average online consumer spending will reach $1,738 -- ecommerce sales are booming! As a result, the ecommerce industry invested in expensive purchase-phase outbound marketing. Customer acquisition costs skyrocketed and drove down profits.

So how can you reverse this trend? By building buyer personas and optimizing conversions. This free ebook explains how to create dynamic content for a personalized experience for website visitors.

You'll learn:

  • Principles of effective call-to-action design
  • Testable elements of pre-transcational landing pages
  • The anatomy of effective product pages
  • How to conduct A/B tests

Download this Ebook