Free Editorial Calendar Templates

Writing an editorial calendar ensures that content is published on time and at the right frequency, and it also helps you create better content by mapping out your ideas ahead of time. HubSpot created editorial templates in Excel, Google Sheets and Google Calendar format to meet your team's blog, social and content management needs.

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A marketing calendar is a way to map out your marketing efforts for the year. Marketing calendars are usually created in a spreadsheet and often include columns such as: date, campaign name, goal, budget allocated, and strategy (for example, lead generation).

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Editorial calendars are used to plan when and which content will be shared, manage campaigns, and track deadlines. This ensures that your social media posts stay relevant with the right frequency and timing for your audience.

If you want to be a successful email marketer, it's important that you create an email marketing calendar. It's best to start with seasonal and brand-related content, then work your way towards other types of content such as product updates or customer testimonials.