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Free Editorial Calendar Templates

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Plan and optimize your marketing content with these free calendar templates.

Take the time to organize and plan your blog posts and other content campaigns

Often, the greatest challenge of blogging is not the actual writing. It’s all the other related tasks, let it be brainstorming topics, targeting the right readers, or optimizing posts with the best keywords and calls-to-action. Yet, each of these steps are necessary to be organized, focused, and ultimately, successful.
This is where our new Blog Editorial Calendar Templates come in handy. In this offer, we’ve created three different formats for your blog editorial calendar (for Excel, Google Sheets, and Google Calendar), as well as our Social Media Calendar Templates and Content Editorial Calendar Templates offers.

To help you speed up the implementation of your new blog editorial calendar, we’ve also written out instructions for each template and gathered some expert blog management tips. With a little bit of customization, your editorial calendar will be running smoothly, leaving you more time to focus on the quality of your content.  


  • Writing an editorial calendar ensures that content is published on time and at the right frequency, and it also helps you create better content by mapping out your ideas ahead of time. HubSpot created editorial templates in Excel, Google Sheets and Google Calendar format to meet your team's blog, social and content management needs.

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  • A marketing calendar is a way to map out your marketing efforts for the year. Marketing calendars are usually created in a spreadsheet and often include columns such as: date, campaign name, goal, budget allocated, and strategy (for example, lead generation).

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    Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

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  • Editorial calendars are used to plan when and which content will be shared, manage campaigns, and track deadlines. This ensures that your social media posts stay relevant with the right frequency and timing for your audience.

  • If you want to be a successful email marketer, it's important that you create an email marketing calendar. It's best to start with seasonal and brand-related content, then work your way towards other types of content such as product updates or customer testimonials.

Download Your Free Editorial Calendar Template