ELEVATE 2021 Learning Center

Accelerator Materials

Each day, we will update this page each day with the recordings from the day's live sessions.

Session 1: Attract

AttractBlob-2

As the online landscape becomes more and more crowded, it has become increasingly difficult for new companies to set themselves apart while attracting new customers to their business. 

In Attract, Kieran and Mai will cover the strategies startups should be leveraging to attract new prospects and customers to their business. 

 

 

Session Recording: Click Here
Access Passcode: ELEVATE21!
AMA Starts at: 43:00

Presentation Deck: Click Here


Session 2: Engage

EngageBlob-1

How you bring your product or service to market and how you engage with your prospects is a crucial factor in determining your long term success.

In Engage, Kim, Mathias, and Dave will talk about how to build a company and a go-to-market model that resonates with prospects and keeps them coming back for more.    

 

Session Recording can be accessed with the information below:

Session Recording: Click Here
Access Passcode: ELEVATE21!
Please note: The Engage masterclass starts at 1:27:00 and the Engage AMA starts at 2:09:45

Presentation Deck: Click Here

Platform-Agnostic Resources

For those looking to implement the strategies Kim and Mia covered regardless of which tools or platform they are leveraging.

2021 Sales Guides and Templates Kit for Startups

Setting up your CRM

Creating a company purpose

Sales and Marketing Email Templates

 


HubSpot Platform-Specific Resources

For those looking to establish their sales and go-to-market strategies within the HubSpot platform

Build your lead engagement strategy in HubSpot

Nurture leads and customers with HubSpot

Closing sales in HubSpot

Designing your sales process in HubSpot


Session 3: Delight

DelightBlob-2The unfortunate truth is that marketing and sales are getting harder every year. The good news, however, is that your customers can save you. With the right strategy, your customers can help set you up for long term success.

In this session, Lauren and Jonathan will discuss the importance of investing in your customers and how you should be thinking about your customer success strategy at every stage of growth.

Session Recording: Here
Access Passcode: ELEVATE21!
AMA Starts at: 35:10

Presentation Deck: Click Here

Platform-Agnostic Resources

For those looking to develop a top-notch customer success strategy regardless of which tools or platform they are leveraging.

Customer service training manual template

Customer onboarding templates

Customer service metrics calculator

 


HubSpot Platform-Specific Resources

For those looking to establish their customer success strategy using the HubSpot platform

Customer success and account health checks in HubSpot

How to delight customers with workflows

Setting up your knowledge base in HubSpot

Setting up conversations in HubSpot


Session 4: Present

Successfully raising a seed round requires a compelling narrative, a thoughtful plan of action, and an understanding of the documents and requirements from potential investors during the process

In this session, Brandon and AJ will discuss what he's learned goes into creating a great pitch from his years of experience working in venture capital. Brandon and AJ will also run through QuotaPath's pitch deck and discuss what made it so successful at securing funding.

 

Session Recording: Here
Access Passcode: ELEVATE21!
Session Starts at: 1:19:40 AMA Starts at: 2:12:20

Presentation Deck: Click Here

Platform-Agnostic Resources

Tools that will help you excel at your pitch regardless of which software you use.

Pitch Deck Template

Business Plan Template

Road to the Perfect Pitch

 


HubSpot Platform-Specific Resources

A tool to help optimize your communications with potential investors.

Create email templates for increased efficiency in HubSpot

Timeline

The schedule of events for ELEVATE 2021

Day 1- June 22nd

Attract Masterclass:  1pm GMT | 9am ET | 6am PT

Attract AMA: 1:45pm GMT | 9:45am ET | 6:45am PT

Engage Masterclass: 2:30pm GMT | 10:30am ET | 7:30am PT

Engage AMA: 3:15pm GMT | 11:15am ET | 8:15am PT

Day 2- June 23rd

Delight Masterclass:  1pm GMT | 9am ET | 6am PT

Delight AMA: 1:45pm GMT | 9:45am ET | 6:45am PT

Present Masterclass: 2:30pm GMT | 10:30am ET | 7:30am PT

Present AMA: 3:15pm GMT | 11:15am ET | 8:15am PT

Community

Our online community will allow you to connect with your fellow ELEVATE participants, ask questions, and share your knowledge. Below are some of the most popular spaces within our community. For now, feel free to introduce yourself!

Introductions

Say hello to your fellow ELEVATE participants. Tell them about yourself and your startup.

Session & Content Questions

Got questions on the content covered in sessions? Ask here and our team will get back to you!

Help

Having any issues with ELEVATE or questions about the program? This is the place to post them.

Interested in putting these principles to practice? ELEVATE participants get access to an exclusive 14 day trial of HubSpot Marketing Professional. Click below to get started.

Start your free trial now

Have you added ELEVATE's live sessions to your calendar?