Introductions
Say hello to your fellow ELEVATE participants. Tell them about yourself and your startup.
As the online landscape becomes more and more crowded, it has become increasingly difficult for new companies to set themselves apart while attracting new customers to their business.
In Attract, Kieran and Mai will cover the strategies startups should be leveraging to attract new prospects and customers to their business.
Session Recording: Click Here
Access Passcode: ELEVATE21!
AMA Starts at: 43:00
Presentation Deck: Click Here
Platform-Agnostic Resources
For those looking to further craft their acquisition strategy regardless of which tools or platform they are leveraging.
Creating your own Search Insights Report (HubSpot's strategy for increasing organic traffic)
Build your buyer persona: Make My Persona tool
SEO Kit for Startups and Entrepreneurs
How to Develop a Content Strategy
Conversion Rate Optimization Resource Library by Lucky Orange
How to Build a Powerful Content Strategy as a Solopreneur by Lucky Orange
HubSpot Platform-Specific Resources
For those looking to establish their acquisition strategy within the HubSpot platform
Importing your data into the HubSpot CRM
Set up your HubSpot CRM for growth
Creating a content strategy in HubSpot
How you bring your product or service to market and how you engage with your prospects is a crucial factor in determining your long term success.
In Engage, Kim, Mathias, and Dave will talk about how to build a company and a go-to-market model that resonates with prospects and keeps them coming back for more.
Session Recording can be accessed with the information below:
Session Recording: Click Here
Access Passcode: ELEVATE21!
Please note: The Engage masterclass starts at 1:27:00 and the Engage AMA starts at 2:09:45
Presentation Deck: Click Here
Platform-Agnostic Resources
For those looking to implement the strategies Kim and Mia covered regardless of which tools or platform they are leveraging.
2021 Sales Guides and Templates Kit for Startups
Sales and Marketing Email Templates
HubSpot Platform-Specific Resources
For those looking to establish their sales and go-to-market strategies within the HubSpot platform
Build your lead engagement strategy in HubSpot
The unfortunate truth is that marketing and sales are getting harder every year. The good news, however, is that your customers can save you. With the right strategy, your customers can help set you up for long term success.
In this session, Lauren and Jonathan will discuss the importance of investing in your customers and how you should be thinking about your customer success strategy at every stage of growth.
Session Recording: Here
Access Passcode: ELEVATE21!
AMA Starts at: 35:10
Presentation Deck: Click Here
Platform-Agnostic Resources
For those looking to develop a top-notch customer success strategy regardless of which tools or platform they are leveraging.
Customer service training manual template
Customer onboarding templates
Customer service metrics calculator
HubSpot Platform-Specific Resources
For those looking to establish their customer success strategy using the HubSpot platform
Customer success and account health checks in HubSpot
How to delight customers with workflows
Setting up your knowledge base in HubSpot
Setting up conversations in HubSpot
Successfully raising a seed round requires a compelling narrative, a thoughtful plan of action, and an understanding of the documents and requirements from potential investors during the process
In this session, Brandon and AJ will discuss what he's learned goes into creating a great pitch from his years of experience working in venture capital. Brandon and AJ will also run through QuotaPath's pitch deck and discuss what made it so successful at securing funding.
Session Recording: Here
Access Passcode: ELEVATE21!
Session Starts at: 1:19:40 AMA Starts at: 2:12:20
Presentation Deck: Click Here
Platform-Agnostic Resources
Tools that will help you excel at your pitch regardless of which software you use.
HubSpot Platform-Specific Resources
A tool to help optimize your communications with potential investors.
Interested in putting these principles to practice? ELEVATE participants get access to an exclusive 14 day trial of HubSpot Marketing Professional. Click below to get started.
