Even before you ever release your first product, you need to set up an email marketing strategy for your startup. Email is the ultimate tool for startups and entrepreneurs because it helps you communicate to your early subscriber base and build your brand. Whether sharing your monthly startup newsletter, product betas and releases, or thought leadership that you've published, email is going to be integral to connecting with your audience!,Our HubSpot for Startups partners, such as 500 Startups, TechStars, and Sequoia, often come to us with the same question: how can their portfolio startups actually get started with email marketing? Based on what we've learned by surveying startups and entrepreneurs, we've created this email 101 kit to help you kickstart your email strategy.
Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!
Email marketing remains one of the best way to grow and nurture an audience as a startup. It's also extremely cost effective, especially compared to advertising initiatives.
Marketing emails need to start with a catchy introduction to ensure recipients read far enough to understand the intended message. You should use attention-grabbing words such as:
Email marketing still works in 2021. There will be a projected 4.6 billion email accounts by 2025, sending targeted email marketing will do wonders when done effectively.
There are countless types of marketing emails, but four of the most common types of marketing emails are:
Small businesses need an email software that supports them as they grow and scale, which is why many startups use HubSpot's Free Email Software, which starts free.