Updated for 2020!
Learn how to build an email newsletter from scratch. Plus, check out a compiled lookbook of awesome examples from real publications.
It’s crazy to think that email has been around since 1993. In that time, there have been many iterations to the tools we use and the types of email marketing we do. We’ve seen creative writing, beautiful images, and animated gifs. We’ve received emails from our favorite stores, politicians, and news publications.
We’ve witnessed different formats, including the email newsletter. Today, 28% of a person’s workweek is spent reading, deleting, sorting, and sending emails, according to a report from the McKinsey Global Institute. We live in our inboxes.
Which is exactly why the email newsletter isn’t dead. Yes, that’s right, the email newsletter is alive and well! Flip through this lookbook to see examples of brands and individuals alike that are innovating in the email space.
Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!