The culmination of 3 years of in-depth research and investigation, covering everything from choosing an email service provider to the structure of an ROI-positive referral program.
How newsletter ad sales teams price advertisements, structure payment terms, and prospect new sales targets.
How to build profitable paid acquisition channels using CLTV — with a detailed calculation breakdown.
Illustrated breakdowns of common newsletter technology stacks with recommendations at every level.
How popular newsletters structure referral programs to ensure high audience engagement with reward tactics and 3rd party referral tools.
Case studies ofMorning Brew, The New York Times,andJames Altucher Report, where we show you exactly what to copy (and what to forget.)
Learn what it takes to create a successful email newsletter
This newsletter guide is the culmination of 3 years of investigation, 5+ years of actual practice, dozens of expert interviews, and over 100+ years of combined expert experience.
What’s that mean for you?
A comprehensive view into the Newsletter Engine.
It’s the collection of processes, operations, and tactics used by top publishers like The New York Times, Morning Brew, Motley Fool, The Information, TheSkimm, Newsette, and more.
We show you exactly how these companies have found success. How they build products, grow, and monetize their operations — all of it as told from the experts themselves.
It’s the only document you need to understand the newsletter economy.
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Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!
Email newsletter techniques, strategies, and experiments ready for execution.
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