CUSTOMER SPOTLIGHT

Learn how Caxton Payments increases web traffic by 65% with Marketing Hub

Hear from Lauren Smith, Chief Marketing Officer at Caxton Payments about how the company adopted HubSpot to revamp its marketing, website management, and sales operations and scale to new growth.

This session was recorded in September 2024 and is available to watch on-demand.

Attract leads with Marketing Hub

Overview

Why does fast matter? Most providers offer overly complex tools that require tedious implementations that take time. We believe every minute counts. And taking time to get started creates missed opportunities and a poor customer experience. 

HubSpot is designed so that value is realised fast and teams can focus on what matters, the customer. 

In this session, you will hear first-hand how our customer Caxton Payments has been leveraging HubSpot to boost web traffic, building brand-new websites Nimble and Caxton.io from the ground up with a focus on security and usability all while improving the company’s search engine rankings and generating new leads. This is an opportunity to ask all your questions directly to our customer and walk away with an understanding of our Smart CRM and how it can help you grow better and faster.

Meet the Customer

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You will hear from Lauren Smith, CMO at Caxton Payments

Caxton Payments, a leading player in the software as a financial service (SaaFs) and payment industries, adopted HubSpot to revamp its marketing, website management, and sales operations and scale to new growth. Transitioning from a disjointed marketing tech stack to an integrated, user-friendly platform has been a game-changer. 

Since implementing HubSpot, they have seen:

✅ 65% increase in web traffic after implementation of HubSpot CMS

✅ 300% increase in email sends, being able to segment and personalise more emails with the same team size.

✅ 12x number of lead nurturing emails running after implementation

 

 

 

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