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HubSpot Academy & General Assembly Reporting Master Class


Thursday, March 10, 2016
2:00pm - 3:00pm GMT

How to capture, combine, clean, analyze, & present key marketing data

  • According to the 2015 State of Inbound report, respondents who achieved growth in ROI were approximately 20% more likely to check their marketing analytics three or more times per week (or have someone on their team do so).
  • In fact, proving the ROI of marketing activities is the number one challenge for marketers. In this HubSpot Academy master class, you'll learn what to measure, how to capture that data effectively, how to attribute results to your individual marketing efforts, and perform closed loop reporting like a master!
  • Join HubSpot Academy Inbound Professor Markiesha Ollison as she reviews key inbound marketing performance metrics, and shows you simple but powerful ways to capture, clean, analyze, and present insightful data in Microsoft Excel.

In this Master Class, you'll learn

  • How to apply the scientific method to your data analysis process & why that matters
  • How to capture and combine relevant data for your reporting needs
  • Using Excel to your advantage & 'spot-checking' marketing datasets
  • Best practices for ongoing reporting and presenting your findings
  • How to measure lifetime value of a customer (using an example in Excel)
  • How to analyze & report campaign performance using pivot tables in Excel

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Is this really free?

Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

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