At first glance, setting up a marketing strategy seems simple: attract visitors, engage leads, convert prospects into customers and foster loyalty. But in reality, finding the right new customers and actually acquiring them is one of the top challenges growing companies experience, no matter their size or sector.

One way to attract new customers is to set up an effective ad strategy on Google. Through Google Ads, you can get in front of customers when they’re searching for businesses like yours online.

 

In this webinar, discover how to generate more qualified leads with your Google ads with practical guidance from Erin Sagin, Strategic Partner Manager at Google and Julie Lock, Head of UKI Marketing at HubSpot. We'll walk through best practices for building a high-performing lead generation strategy on Google. 

Then, Catherine Fitzgerald, Team Lead and Principal Customer Success Manager at HubSpot will show you how to get started with Google Ads directly through HubSpot, so you can tap into CRM data to optimise your advertising strategy. We'll walk through the benefits of CRM-powered advertising and then do a live walkthrough of Google Ads in HubSpot so you can see how the platform works in real life.