NEW REPORT

The Intersection of Marketing, Data and AI

Challenges and opportunities for decision-makers across Europe

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How marketers across Europe are using AI
and driving impressive ROI

In this report, we explore the transformative role of AI integration within marketing teams across various European regions. The report provides detailed insights into the impact of AI on enhancing operational efficiency and customer engagement across key marketing functions.

Central to this study are regional breakdowns that highlight distinct adoption patterns and challenges faced by marketing teams in the UKI, DACH, Nordics, Benelux, and France.

From these insights, we surfaced recommendations and action steps for improving your company’s adoption and utilisation of AI technologies. Overcoming regional challenges and aligning AI initiatives with business objectives can empower your organisation to achieve sustainable growth and gain a competitive advantage.

Key Takeaways

92%

of marketing leaders report a positive outlook on their team’s ability to meet and exceed goals in the coming year.
76%

of marketers report that implementing AI solutions has improved customer experience.
40%

are using AI to improve their ability to measure and demonstrate ROI.

In this report we explore:

✅ The transformative role of AI integration within marketing teams across various European regions.

✅ The impact of AI on enhancing operational efficiency and customer engagement across key marketing functions.

✅ Distinct adoption patterns and challenges faced by marketing teams in the UKI, DACH, Nordics, Benelux, and France.

💡From these insights, we surfaced recommendations and action steps for improving your company’s adoption and utilisation of AI technologies. Overcoming regional challenges and aligning AI initiatives with business objectives can empower your organisation to achieve sustainable growth and gain a competitive advantage