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Exclusive Guide

How to Spot $100M+ Product Ideas

Learn from Eric Ryan, the CPG genius who turned soap into a $1B brand and made vitamins sexy. This playbook breaks down his frameworks for reinventing boring products into billion-dollar businesses, plus live brainstorming notes where he improves (or tears apart) Shaan’s pitches.
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The Framework

5 ideation tactics Eric used to build Method, Olly, and Welly.

Live Product Lab

Workshopping raw product ideas with Sam & Shaan in real time.

Rapid-Fire Rules

Easy-to-steal insights that only come from building in the trenches.

Your Shortcut to Product Genius

This is the playbook from the guy Target calls when they want to reinvent entire aisles. Whether you're developing your first product or your fifth, these frameworks will sharpen how you spot opportunities hiding in plain sight.

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How to Spot $100M+ Product Ideas with Eric Ryan