<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=893596480692132&amp;ev=PageView&amp;noscript=1">
HubSpot_logo MOO-Logo-White.png
The Essential Guide to Branding Your Company

The Essential Guide to Branding Your Company

Everything you need to go from same-old business to must-have brand

Branding Essentials & Checklist

  • Can you have a business without a brand? Er, yes. You can. The pizza joint down the road is likely a business, not a brand. Your dry cleaners – same story. The local veterinarian? Not exactly challenging Apple on the slick advertising front. All of these examples show that you can operate a successful business without having a real ‘brand’. But, if your business isn’t driven by necessity or pure convenience, chances are you do need a brand. 

  • That’s because you have to give people a reason to choose your business over the competition (or buy nothing at all) and without a strong brand, that’s an exceptionally hard sell. Why? A brand gives a business its unique identity – its look and feel, voice and personality. Think about it - without its brand, Nike is just another shoemaker; Bergdorf Goodman is just another department store.

  • A strong brand comes from a place of truth about what a business authentically represents, and about what its products means to its customers. It’s not magic, it’s insight. We’ve teamed up with online print and design company MOO to create the ultimate guide to branding your business. Throughout these free downloads we'll explain the key elements you’ll need to create a sharp, authentic brand that will stand out from your competitors and resonate with your customers.

What's inside?

  • A Brand Checklist designed to keep you and your brand on track
  • Customer Persona Templates to get to know your customers
  • Branding Essentials ebook designed to guide you through branding your business
  • Exclusive Business Card designs to ensure your brand is loud and clear every time

Frequently Asked Questions

Why do I need to fill out the information requested?

We will always keep your personal information safe. We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.

Is this really free?

Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

Download This Free Kit Today

By supplying your contact information, you authorize HubSpot and/or MOO to contact you with further information. You further authorize HubSpot to pass your information to MOO for these purposes.