Can you have a business without a brand? Er, yes. You can. The pizza joint down the road is likely a business, not a brand. Your dry cleaners – same story. The local veterinarian? Not exactly challenging Apple on the slick advertising front. All of these examples show that you can operate a successful business without having a real ‘brand’. But, if your business isn’t driven by necessity or pure convenience, chances are you do need a brand.
That’s because you have to give people a reason to choose your business over the competition (or buy nothing at all) and without a strong brand, that’s an exceptionally hard sell. Why? A brand gives a business its unique identity – its look and feel, voice and personality. Think about it - without its brand, Nike is just another shoemaker; Bergdorf Goodman is just another department store.
A strong brand comes from a place of truth about what a business authentically represents, and about what its products means to its customers. It’s not magic, it’s insight. We’ve teamed up with online print and design company MOO to create the ultimate guide to branding your business. Throughout these free downloads we'll explain the key elements you’ll need to create a sharp, authentic brand that will stand out from your competitors and resonate with your customers.
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Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!