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Your Essential Sales and Marketing Alignment Kit

Work better between your sales and marketing teams with these free templates and guide

Increase collaboration and communication

  • In 2011, the Aberdeen Group released a study that claimed highly aligned organizations achieved an average of 32% year-over-year revenue growth – while their less aligned competitors saw a 7% decrease.
  • Sales and marketing have historically had a complex and sometimes contentious relationship that can’t be harmonized overnight. Both sales and marketing realize the need to work together, but with such aggressive and time-sensitive objectives it often feels easier to operate without each other’s involvement.
  • HubSpot has teamed up with Prezi to help solve the problem of the complex sales and marketing (or "smarketing") relationship. In this kit, you'll get everything you need to align your sales and marketing teams, your lines of communication, and how to work better together to grow your business efficiently.

What's in this offer?

  • Agenda template for monthly "smarketing" alignment meetings
  • Template for Service-Level Agreements between sales and marketing teams
  • 4 foundational tips for communicating with your sales team
  • How to promote collaboration between teams to improve ROI and sales productivity

Frequently Asked Questions

Why do I need to fill out the information requested?

We will always keep your personal information safe. We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.

Is this really free?

Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

Download my kit

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