In 2011, the Aberdeen Group released a study that claimed highly aligned organizations achieved an average of 32% year-over-year revenue growth – while their less aligned competitors saw a 7% decrease.
Sales and marketing have historically had a complex and sometimes contentious relationship that can’t be harmonized overnight. Both sales and marketing realize the need to work together, but with such aggressive and time-sensitive objectives it often feels easier to operate without each other’s involvement.
HubSpot has teamed up with Prezi to help solve the problem of the complex sales and marketing (or "smarketing") relationship. In this kit, you'll get everything you need to align your sales and marketing teams, your lines of communication, and how to work better together to grow your business efficiently.
Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!