In today's data-driven world, marketers have to be smart about which agencies they choose to partner with. Especially when 72% of CEOs think marketers "are always asking for more money, but can rarely explain how much incremental business this money will generate," according to the Fornaise Group.
To get an idea of how marketers like you go about evaluating potential or existing agency partners, we talked to several of our customers who work with agencies to uncover the 8 criteria you should use to evaluate agency effectiveness.
Ready to determine whether a marketing agency is a worthwhile partner for your company? Grab your own copy of the evaluation guide and printable report card over to the right.