You could probably do your own marketing. After all, you know your business better than someone who spends all day on the internet, right? But, the real question is, do you really have time for it?
If the answer is no, then your best bet is to outsource to a marketing agency while you concentrate on real growth in your business. But guess what? 72% of CEOs think their agencies "are always asking for more money, but can rarely explain how much incremental business this money will generate."
Good news – we've got what you need to outsmart those CEOs. Learn the 8 criteria you should use to evaluate agency effectiveness. Grab your own copy of the evaluation guide and printable report card over to the right and learn more!
¹http://www.fournaisegroup.com/Marketers-Lack-Credibility.asp
