In today's data-driven world, marketers have to be smart about which agencies they choose to partner with, especially when 72% of CEOs think marketers "are always asking for more money, but can rarely explain how much incremental business this money will generate."¹
To get an idea of how marketers like you go about evaluating potential or existing agency partners, we talked to several of our customers who work with agencies to uncover the 8 criteria they use to evaluate agency effectiveness.
Ready to determine whether a marketing agency is a worthwhile partner for your company? Grab your own copy of the printable report card over to the right.