Evaluate a Marketing Agency

In today's data-driven world, marketers have to be smart about which agencies they choose to partner with, especially when 72% of CEOs think marketers "are always asking for more money, but can rarely explain how much incremental business this money will generate."

To get an idea of how marketers like you go about evaluating potential or existing agency partners, we talked to several of our customers who work with agencies to uncover the 8 criteria they use to evaluate agency effectiveness.