4 Essential Microsoft Excel Skills Every Marketer Should Learn [Video Tips]


Learn how to create an Excel graph, make pivot tables, and use VLOOKUPS and IF functions.


4 Essential Excel Skills Every Marketer Should LearnInbound marketing is becoming increasingly data-driven. Through data, marketers can learn how their marketing channels and tactics are performing instead of relying on intuition and “gut feelings.”

However, it can be challenging to present all of that data so it's easy to digest. Ultimately, the modern marketer needs to master the almighty spreadsheet.

That's why we’ve put together four videos highlighting fundamental Microsoft Excel skills that every marketer should learn. We’ve also included downloadable instructions and demo data so you can follow along.

In these videos, you'll learn how to:

  • Create a simple graph
  • Organize data with a pivot table
  • Use the VLOOKUP function to match data from different sources
  • Use the IF function to organize numbers into ranges

I want these tips!