According to Forbes, 50 percent of B2B sales staff keep missing their quotas. Typically, the sales team will blame the volume and quality of leads, and marketing will accuse sales of not following up with the leads they're given. 

The real issue surfaces, however, when this misalignment of sales and marketing affects the revenue pipeline. Often, when revenue is lagging, the solution is to hire more salespeople, but this is a misguided approach sure to fail. Until these two teams are working together towards a unified goal, Enterprises will continue to see a patch worked pipeline and lose out on potential new revenue.

But how do you get these two teams to work together?

Watch this recorded Q&A with HubSpot's Marketing Director, Kieran Flanagan, and our Head of Enterprise Sales, Ryan Ball, to learn how they hold each accountable to HubSpot's aggressive growth plans and get their teams working in harmony. You can hear the biggest challenges other Enterprises like yours are facing through their questions and hear how Ryan and Kieran would solve them.