Fall Spotlight 2026
Everything your team needs to prepare, sell, and deliver outcomes around the latest HubSpot launches.
Get StartedPowered by context. Proven by outcomes.
NOT JUST PRODUCTS.
Outcomes.
Fall Spotlight is one of two flagship moments each year where HubSpot rounds up its latest releases and packages them into a cohesive, value-led story for customers. This fall, that story is bigger than any single feature.
AI without context produces output without value. GTM teams adopted AI first and got burned — not because the tools were bad, but because the tools didn't know their business. HubSpot built the infrastructure to fix that.
It's called Growth Context and this Fall it's visible, nameable, and provable for the first time. Paired with a full agentic team covering every GTM motion, it produces outcomes that are specific, verifiable, and important for growing businesses.
Spring showed outcomes matter more than features. Fall proves it with real numbers.
A team, not a tool
Spring had agents. Fall has an agentic team: one for every motion across the full GTM, all running on the same context.
A name for the foundation
Growth Context was underneath Spring's products the whole time. This Fall, it's visible, interactive, and provable.
A proof event, not a showcase
Spring showed what HubSpot could do. Fall shows the outcomes the updates have already produced. Real numbers. Real timelines.
YOUR FOUR STEPS TO FALL READINESS.
Step 01
Access Async Product eLearnings
Get up to speed on the Fall Spotlight releases and partner role at your own pace. Two exclusive eLearnings are live. Pick the one that fits your role.
The Complete Partner Course ~55 min
Best if you haven't watched the Partner Preview webinar.
For partners who position, scope, and sell the work. It covers the Fall Spotlight releases plus the full go-to-market motion: positioning, diagnostics, pricing, and Q4 plays.
Product Knowledge for Implementers · 15–20 min
For those configuring and building in client portals. A product-only cut: what each release does, how it works, tiers, credits, and permissions
Note: Available for Solutions Partners only, not Providers. Log in and navigate to the Fall Spotlight folder to access.
Access the eLearning Courses
Step 02
Earn Rewards for Driving Agent Outcomes
From July 1 - December 31, we're running a partner-exclusive incentive for agents, payments, and credits. The goal is to help drive outcomes for customers on the Agentic Customer Platform:
Builder Incentive
$1K–$10K per agent activated
Earn $1,000 for each of the first 1,000 HubSpot-built or custom-built agents activated (>5K credits/month). Top performers earn $10,000 per agent.
Tier Incentive
2x commission on Credits + bonus tier points
Earn 40% commission on every HubSpot Credits sale through the end of year. This is automatically tracked, no opt-in needed. Plus earn bonus tier points for driving credits consumption and payments activations.
Step 03
Promote and Enagage with the New Products
Don't miss one of the biggest product launch moments of the year. Leverage our positioning and messaging guides, marketing collateral, and promotional materials to develop content that amplifies Fall Spotlight launches to your clients and prospects. You'll also find links to in-depth product details, service opportunity guidance.
Find everything is now in the Partner Resource Portal under the Fall Spotlight folder
Access the Spotlight GTM Kit
Step 04
Register for Our 2-Part Deep Dive Training
Once you've completed the eLearnings, register for our upcoming partner training series. We'll go deep on winning deals with Agent Hub and Agent Builder, and building demand with HubSpot's marketing tools with HubSpot Product Experts.
You'll leave with the playbook to drive adoption and build service engagements around HubSpot. Register using the links in the section below.
View Training Schedule
REGISTER FOR OUR PARTNER DEEP DIVES
Two live sessions, each going deep on a key Fall Spotlight motion. Expect live demos from our product team, practical sell-through guidance, and service engagement playbooks. Choose the timezone option that works for your location.
Session 01
Winning Deals with Agent Hub & Agent Builder
A deep dive into Agent Hub and Agent Builder. Product experts walk you through how to position and deploy custom-built agents to win more deals for clients. You'll leave with a repeatable playbook for structuring client engagements that drive measurable pipeline outcomes.
Session 02
Building Demand on Marketing Studio
A deep dive into HubSpot's demand generation tools for Fall Spotlight. Marketing Studio experts show you how to manage projects and build campaigns while providing with practical guidance on how to sell and deliver these capabilities as partner-led engagements.
Experience Fall Spotlight
Goes live on September 16 at 9:30 a.m. ET.
Visit HubSpot's campaign page to see all the products we've launching for Fall Spotlight. Share it with prospects and customers to show them what has already been achieved: real outcomes, real businesses, real context.
"We've been saying AI changes everything. This fall, we prove it."
Fall Spotlight 2026