Toolkit

Transform your Marketing with the Power of First-Party Data

Unlock the potential of first-party data to drive more qualified leads, increase conversions, and boost campaign performance.
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Marketers and advertisers need solutions that drive results today.

The digital landscape is changing. New privacy regulations and rising consumer expectations create an opportunity to build stronger customer relationships and deliver more meaningful experiences. To thrive in this new era, marketers need a first-party data strategy.
 
HubSpot and Google Ads empower you to unlock the power of first-party data, driving more leads, increasing conversions, and boosting campaign performance — all while respecting customer privacy. Access these resources to master this easy, fast, and unified approach to growth.

Unlock Exclusive Resources
& Master First-Party Data for Growth

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HubSpot Academy
Privacy-first Advertising Lesson

Understand the fundamentals of privacy-focused advertising with this interactive lesson
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Report: The State of
Data-Driven Advertising

Explore the latest trends in first-party data and gain valuable insights from industry leaders
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Video Resources to Help You get Started With Google Ads and HubSpot

Learn how to set up HubSpot’s Google Ads Integration and to maximize campaign performance

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Blog on First Party Data Strategy

Discover how to nail your first-party data strategy from a leading expert and Director at Google

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The Marketer's Checklist

Unlock the Power of Your First-Party Data with Data Manager

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First-party data offers undeniable value for marketing

Marketers who leverage first-party data have higher-quality insights, understand their customers better, and are able to personalize more.
  • 93%

    Marketers who use first-party data are 93% more likely to say their team is outperforming goals than those who don’t

  • 75%

    of marketers are actively adapting their strategies in response to data privacy changes

  • 31%

    Marketers who use HubSpot and Google Ads average 31% more leads within 90 days of setting up the integration