Fostering a Customer-first Marketing Plan

Marketing to Win: The Great Boom Behind Loom

An inside look into building a healthy, customer-first marketing plan on HubSpot, as shared by a HubSpot customer.

Good marketing captures attention. Great marketing attracts the right customers. Exceptional marketing turns them into customers for life. Join us and learn how to reimagine your marketing strategy so you’re attracting better leads, closing more deals, and increasing your customer lifetime value with the right framework. 

In our audiocast, Marketing to Win: The Great Boom Behind Loom, we sat down with Troy Arias, Marketing Operations Manager at Loom, to discuss the company's journey as they scaled to a customer base of 15 million members and how their marketing approach played a crucial role in that growth.

 

Looking for the rest of the audiocast? Click here to download the full version, along with our marketing solutions resource bundle. You'll get exclusive access to our Marketing Hub comparison sheets, a look into Loom's success using HubSpot, and much more. Brush up your strategic marketing plan using the support of our free assets.

THANK YOU TO OUR PANEL OF EXPERTS

  • Troy Arias

    Troy Arias

    Marketing Operations Manager
    Loom

  • Christine Georghiou

    Christine Georghiou

    Sr. Product Marketing Manager
    HubSpot

  • Deanna Schwarz

    Deanna Schwarz

    Product GTM Manager
    HubSpot


About Troy Arias

Troy Arias is a marketing ops maven chasing real results and crafting big ideas. He is currently working with the team at Loom to leverage technology, data, and processes to optimize their overall marketing strategy, effectiveness, and revenue pipeline conversion.

MARKETING HUB RESOURCE LIBRARY

As a marketer, there are countless online tools at your fingertips, but not all are created equal. A true, valuable resource will save you time, increase team productivity, and seamlessly integrate with your current tech stack.

Our Resource Library provides a one-stop shop for your marketing solutions. Get started on building the ultimate marketing engine with the help of our free resources.

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What's included...
  • Marketing Hub Pro Overview
  • Marketing Hub Enterprise Overview
  • Why Marketing Hub Enterprise
  • Marketing Hub Enterprise Buyer Evaluation Guide
  • The Everyday Automator's Guide to Marketing Efficiency
  • Case Study on Loom
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DOWNLOAD THE FULL AUDIOCAST & RESOURCE LIBRARY